The Concept
For several decades now, the Mitsides name has been heavily associated with Christmas, in Cyprus. And this year was no exception. As such, we felt it was necessary to highlight this relationship between the brand and the festive season, by turning it into the ultimate Christmas destination for all the consumers’ needs.
That way, we would be able to promote the brand’s diverse range of products, and craft a compelling narrative that goes back to yesteryears of childhood holidays. Recreating this nostalgic connection, we aimed to create an emotional bond between brand and customer.
The Execution
We achieved this through an all-encompassing marketing approach that covered every aspect of what makes the brand such a Christmas powerhouse! From creative visuals that utilised the brand’s products and turned them into holiday spectacles, to exciting giveaways that took place every week, it all came together in a holistic strategy that was designed to keep customers coming back time and again.
Another vital part of our Christmas strategy was an extensive influencer activation that began with each influencer creating a video of their own introducing the concept by showcasing an invitation we sent them for a Christmas dinner. Afterward, we shot and produced a video where they all gathered together to share their favourite dishes and vote for the best one. This created a warm, fuzzy feeling to viewers through the relatable Christmas dinner setting, while also showcasing the endless possibilities that Mitsides products bring.
Finally, we produced 4 wonderful Christmas reels with ideas for recipes and family holiday moments that were, as always, met with great interest from our target audience.
The Results
Impressions:
1,191,636
Reach:
464,684
Link Clicks:
4,339
Posts Engagement:
502,711
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