The Client
Dorco razors offer a unique and enticing combination of high-quality products and affordable prices. They utilise South Korean expertise and manufacturing prowess to provide their customers with an unparalleled shaving experience, regardless of their personal needs and characteristics. This merging of the best of both worlds has made Dorco razors one of the most popular shaving choices in Cyprus.
The Concept
The goal of our collaboration with Dorco razors was to increase the brand’s reach, social media traffic and ultimately, sales. To do so, we initially needed to come up with a distinct and creative campaign that would differentiate the brand from the competition and clearly convey its unique selling proposition, as well as its values and ideals. To initiate the new Dorco era with a “bang” our creative team devised the “Everyday Satisfaction” campaign. The purpose of this campaign was to associate Dorco razors with everyday moments that are often overlooked, but upon further inspection we realise that they make our days a little better. The sensation of freshly-shaven skin, the first sip of coffee in the morning, the smell of clean clothes, and many more.
The next step in the process was to manage the brand’s online presence through its social media accounts, aiming to raise all of the important metrics.
The Execution
To communicate the primal feelings of satisfaction moments like this evoke on a daily basis, we organised a photoshoot with multiple people of different backgrounds, capturing their most satisfied expressions. This concept was further enhanced with educational and ASMR reels that we shot with models to relay even more of the campaign’s vibes to viewers.
“Everyday Satisfaction” was also promoted by our collaboration with 7 nano and micro-influencers who received a bundle of Dorco products along with a personalised card, crafted by our creative team. They, then, proceeded to try out the products, and give their honest opinions about them in reels they created, bearing their unique style and perspective.
Finally, we wrote and published a series of articles on MyLife, covering all aspects of Dorco razors and the campaign, including the general concept of the “Everyday Satisfaction” campaign, a presentation of the brand and the products, and the content generated by the influencers we collaborated with.
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