The Client
Henry’s is a vibrant culinary destination in the heart of Nicosia, known for its eclectic menu and inviting ambience. Positioned as a day-to-night dining concept, Henry’s aims to cater to a diverse customer base, offering an inclusive space where people can enjoy a meal, sip on cocktails or indulge in a cup of coffee amidst a great atmosphere and good company. The brand seeked to further highlight its multifaceted nature and appeal, along with its new and varied menu, emphasising its accessibility and relatability, whether it was for a casual or business lunch break, a romantic dinner date at night, and everything in between.
The Plan
Our strategic approach aimed at two primary goals: to raise awareness about the diverse offerings of Henry’s, by showcasing quality and elegant menu dishes, along with the welcoming atmosphere that prevails, and to enhance our social media engagement and presence by creating compelling content that would resonate with existing and potential new visitors from diverse target audiences.
The Execution
Our production day was planned out for both photographic and short-form video content. Our statics approach focused on capturing a spectrum of menu options, spanning brunch, lunch and dinner. Additionally, we aimed to highlight new lunch menu additions, along with the restaurant’s ambiance, including its lounge, dining and bar areas, to further accentuate the brand’s versatility, while showcasing it as a destination suitable for all occasions.
In the realm of video content, we envisioned a more trendy approach, as we leveraged trending sounds, templates and visual directions to engage with a younger audience. Similarly, our contemporary Instagram reels would pose as a dynamic and creative alternative to showcasing the brand’s diversity, and assist us in expanding Henry’s online appeal, relevance and credibility.
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