The Project
Louis Ivi Mare was arriving to the local market and Opium Works was challenged to introduce the hotel to an overly–crowded industry. We knew what we had to do. We conducted an in-depth brand audit to identify what would work well and where there are gaps and opportunities for this hotel to position itself in the market. We looked at the competitive landscape as well as aspirational brands outside of their category that are leaders in digital and customer experience.
The Approach
We narrowed down our audience to four locations: Cyprus, Greece, Israel and Russia. For the introductory phase, we utilised shutter stock visuals that would reflect the feel and look of the hotel. We also created countdown offers to entice audiences and generate pre–bookings. Once the hotel opened its doors, we splattered across social media channels custom–made videos that showcased the hotel's facilities and grounds.
Website Clicks:
5.2K
Reach:
350K people
Post Engagement:
43K
Advertising:
More than 6 different countries
The Solution
We generated thematic units with the aim to drive traffic to the website and increase ROI. We splattered across social media channels their distinct colour palette combination of gold and white to enhance the hotel’s brand identity and unify its communication. We came up with engaging captions and key visuals that would bolster consumer loyalty. To ensure brand synergy, colour palettes, tone of voice and visuals were created in line with Ivi Mare core values.
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