The Client
Pralina Confectioneries & Experience is a brand name known all over Cyprus for its elegant, yet inviting nature, the quality of its products, as well as the expertise and dedication of its workforce. These traits are always reflected in their conceptual seasonal campaigns, with the Easter period being no exception, as our creative team was brought in to bring their unique vision to life.
The Concept
This Easter, we decided to take on a more symbolic and free-spirited approach that would allow us to showcase Pralina’s creativity through the brand’s colourful and vibrant creations that spark the imagination. This was achieved through an extensive photoshoot with a fairytale theme that would take viewers on a journey through an imaginary land filled with clubs, spades, magical creatures and other inspired designs.
The Execution
To perfectly capture the essence of this concept and effectively turn it into a promotional photoshoot that would entice audiences and pique their interests about the new products, our team and art director utilised a number of props and tools, such as tea cups, playing cards, mirrors and strings, among others, and combined them creatively with Pralina’s unique products, to arrange wonderful shots that ended up as the most captivating concept to date.
Furthermore, our creative team directed and shot engaging reels that utilised the stop-motion technique and made certain to tell an intriguing narrative that was in perfect alignment with the concept’s message and direction.
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