Our Work

The Client 

LoveAct is a European funded project on Comprehensive Sexuality Education, designed to reduce the risk of gender-based violence (GBV) and teen-dating violence. It equips teenagers, parents, and educators with knowledge and competencies in Comprehensive Sexuality Education (CSE) to foster safe, informed, and empowered communities. With a presence in eight European regions—Italy, France, Belgium, Greece, Lithuania, Cyprus and Spain —LoveAct aims to bridge the gap left by the lack of structured CSE programs. By breaking down stigmas and fostering cross-generational conversations, the project strives to create an open and inclusive space for dialogue on relationships, identity, and sexuality.

The Plan 

Our role was to craft a digital marketing strategy & communication campaign that would effectively promote LoveAct’s mission while engaging diverse audiences across multiple countries. To ensure alignment with the project’s vision, we developed the creative concept: Breaking Taboos, Building Trust. This concept centered on dismantling societal stigmas surrounding CSE while fostering open, judgment-free conversations that empower young people and equip parents and educators with the tools to guide them. Our approach involved a deep dive into the results of the co-creation workshops, allowing us to identify common themes across teenagers, parents, and educators.

This insight guided the development of relevant social media caption templates, visual directions, and messaging frameworks that would resonate with each audience. Additionally, we conducted an audit of partner channels and analysed international case studies, extracting key insights to refine our strategy. 
 

The Execution 

We implemented a multi-faceted content strategy, ensuring that LoveAct’s messaging was both impactful and adaptable across different languages and cultural contexts. Our team developed templated captions and visuals, which were translated into seven languages for partner organizations, making the campaign accessible and relevant to local audiences. 

The creative direction extended to LoveAct’s podcast branding, where we designed the Spotify cover, intro/outro assets, and episode visuals to maintain a cohesive look and feel. Each element of the campaign was rooted in the principle of inclusivity and clarity, combining modern, aesthetically engaging visuals with a tone of voice that remained informative, empowering, and free of moral judgment. By shaping a content ecosystem that effectively translated the insights from the workshops into action-driven messaging, we ensured that LoveAct’s digital presence would foster meaningful engagement and long-term awareness around CSE and GBV prevention.