Our Work

The Client

Georgaki and Partners Law Firm is a brand name that has become synonymous with success and expertise in the legal and consulting industry. In over 17 years of operation, they have successfully completed more than 9.000 Foreign Direct Investments and 3.500 residence permits. The aforementioned figures speak volumes about the firm’s expertise and effectiveness and demonstrate how and why it has become a household name in its field.

The Concept

To match the extremely high standards of success Georgaki and Partners Law Firm has set over the years, we had no option but to provide nothing short of perfection. We were tasked with implementing and handling the brand’s online presence via social media posts, articles, testimonials and anything else their operations may have demanded.

Furthermore, the brand trusted us with the creation and performance management of a marketing campaign whose aim would be to gather as many leads as possible, so that the firm would be able to contact said leads in their attempts to convince interested individuals to invest in real estate in Greece, and subsequently, receive a Golden Visa.

The Execution

To meet the client’s expectations, we adapted our strategy in 2024 to make it more effective in its targeting approach. Instead of Meta ads, which were proven comparatively ineffective in the long run, we launched ads on LinkedIn. These ads were very specific and targeted toward narrowed audiences in terms of location, occupation, interests, job position and seniority. Even though the aim was to gain access to individuals from several different countries, including Dubai, Israel, Turkey, Saudi Arabia, Lebanon, Qatar, South Africa and the UK, among others, we decided to create separate campaigns for each country to monitor and control the results more efficiently.

Moreover, to improve the quality of the generated leads, our team used exact-match keywords, which allowed us to change the users’ perception and assist them in better comprehending the services the firm offers. By doing so, we traded quantity for quality, as the volume of leads generated has decreased overall since we would no longer receive leads from users who didn’t perfectly understand the Golden Visa concept. 
Another important aspect of this campaign was to persuade website visitors to use the contact form, which was achieved through careful and effective remarketing methods.

Last but not least, to broaden the campaign’s reach we decided to revise the content of the landing pages, as well as to translate them to the relevant languages and use foreign keywords.