Our Work

The Client

Grizzly was founded in 2020 by a Cypriot team, and its headquarters are located in California, USA. They also have offices in Cyprus and Greece. They specialise in drone light shows and exhibit great interest in the eSports industry. In just four years of operation, they have managed to make a name for themselves thanks to their impressive work and unwavering dedication. Amongst other impressive accomplishments, Grizzly conducted the first-ever drone light show that dazzled and lit up Athens in celebration of the Greek Independence Day.

The Problem

Grizzly’s main objective was to optimise their website in order to achieve better communication and visibility with future clients, for which we consulted and guided the navigation of a thorough SEO audit. To identify and pinpoint the client’s main issues we conducted thorough research, and an extensive analysis of the findings, which allowed us to prepare a comprehensive report of the website’s pain points. The report revealed multiple warnings, errors, duplicate tags and pages, notices, and most importantly, a low authority score, among other issues that needed to be addressed.

The Solution

With the help of Semrush, our performance team was able to conduct a comprehensive analysis and devise a multi-faceted strategy to address Grizzly’s SEO and SEM needs. After having identified the personas that would best represent their target audience, we proceeded into a full-on website audit, where we further identified the organic search traffic, organic keywords, backlinks, authority score and page speed. We moved on to a competitor analysis, where we compared Grizzly’s website with competitors to identify opportunities and weaknesses, while we analysed the organic keywords that top competitors were ranking for and identified shared keywords that the client could take advantage of.

For a more organic inclusion of keywords into the website, our team suggested the creation of articles and blogs, as they discovered that competitors had an advantage over Grizzly in terms of organic keywords. Finally, our performance team pointed out opportunities for paid advertising on Google Search and LinkedIn and proposed a short and long-term plan of implementation for the aforementioned solutions.