Digital Marketing

Search Engine Marketing

An integrated SEM strategy consists of two main principles: Search Engine Optimisation, and Pay Per Click advertising. These may be two distinct approaches, but together they allow you to focus your efforts on making your website more visible!

When people look for your business online, it’s of extreme importance that your website appears among the first results of their search. This will help establish you as an expert, a true leader in your industry. 

Tracking and Reporting

There’s no good reason to run an online campaign without proper tracking. We ensure tracking works properly from the start, allowing for effective campaign optimisation and performance monitoring. Expect insightful, transparent reports from us, highlighting what's working, what isn't, and ways to improve existing campaigns.

Why Facebook & Google Ads? 

Facebook is the foundation of a powerful social media strategy. It’s the main channel to use to reach the broadest audience and achieve principal goals that align with your business objectives, from online sales to creating top-of-mind awareness, building a loyal following and driving store traffic.

Google Ads consist of two networks: Search and Display. Search network ads appear at the top of search engine result pages in the form of text and they are targeted at users based on keywords of their query. Once clicked, the users get redirected to your landing page - it’s that simple! Display network ads, on the other hand, are displayed on an extensive network of websites and mobile applications in the form of customised banners.

PPC advertising allows businesses to appear at the top of search results instantly, giving you complete control over the keywords, ads and budget. With PPC, you can track conversions and attribute value, making it an excellent way of reaching your target audience.

Developing a PPC campaign begins with an in-depth look at your industry, competitors, and unique selling propositions. Our daily optimisation process includes keyword research, multiple relevant ads, and accurate tracking. Our attention to detail makes all the difference in your campaign's performance.

Keyword research is crucial to every campaign’s success, tailored to your brand's needs to avoid wasting budget on irrelevant terms. We create ad copy that meets the highest standards, is relevant to landing pages, and contains strong Calls to Action. We test multiple ad variations to ensure the best results at the lowest cost.

Ad extensions are essential for outperforming competitors, increasing click-through rates, and improving ad ranks. We implement strategies while staying updated with the latest trends and Google updates, ensuring top-level service and effective campaigns.

Analytics & Reports

Data is crucial when it comes to gaining insights. Finding out more about your customers and their journeys allows us to help you meet and exceed their expectations!

Ready to utilise SEM to the max and drive great results for your business? From SEO, PPC, strategy creation, and analytics, you can count on us to support and guide you through your efforts in making your brand more visible.