The Concept
Christmas at Pralina Confectioneries & Experience is a magical time where the brand is fully free to explore its most creative and festive side. Through special holiday dishes and sweet treats for every occasion, the brand has become a staple of Christmas dining. This year, Christmas at Pralina Confectioneries & Experience was a journey. A trip by train, inspired by the beloved animated movie, “Polar Express”. Through an assortment of beautiful photoshoots, inspiring visuals and banners, as well as a copywriting approach which crafted a tale, we aimed to show to the world what Christmas at Pralina Confectioneries & Experience is all about.
The Execution
This Christmas campaign leaned heavily on visual enjoyment. Our design team prepared numerous key visuals and advertising banners centered around the train motif of our narrative. This helped create an instantly recognisable branding strategy that turned heads. To complement this visual storytelling, our exceptional art direction crafted professional, inspired photoshoots, using props and the creations of Pralina Confectioneries & Experience. These photos told the story of a Christmas, snowy trip through the holiday magic, leading to the brand’s locations where the festive spirit would come alive. Furthermore, we produced a number of exciting reels also showcasing these breathtaking holiday treats in all their glory. Finally, all of the campaign's posts, captions and texts enhanced this approach through intricate details that tantalised the imagination and ensured we would have our audience’s full, undivided attention.
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