Our Work

The Client

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Asia, Latin America, Europe and the Middle East. For more information, visit www.metlife.com.

The Campaign

For MetLife’s recruitment campaign, it was vital to convey the company’s values and benefits in a clear and engaging way, so as to not only increase its reach but to entice readers into active engagement. This was achieved through carefully crafted content and a very attentive marketing strategy that was designed to deliver the optimal results.

The campaign lasted several months and ran on Meta, LinkedIn and Google. The approach for each platform was adjusted to best fit their unique traits and capabilities, which proved to be an essential and highly rewarding procedure. Our triple approach included grey ads, boosted calendar ads, success stories, videos, static visuals and banners.

The Results

Google Ads 
Impressions

1.019.865 
Clicks

1.527

Meta Ads 
Reach

175.537 
Impressions

2.361.919 
Post Engagements

333.097

LinkedIn

Impressions

207.582 
Clicks

2.052 
Total Engagements

2.135