Our Work

The Client

MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates (“MetLife”), is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Asia, Latin America, Europe and the Middle East. For more information, visit www.metlife.com.

The Campaign

The goal of our campaign was to improve MetLife’s online presence and make it more focused and targeted. To do so, we suggested a trifold approach that would include advertising campaigns on Meta, LinkedIn and Google. The aforementioned are some of the largest platforms on the internet and have a high impact on the decisions potential clients make. Our strategy utilised the power of grey ads, calendar ads, banners and dedicated videos. All of the above were combined and used in a way that would maximise their effectiveness as is evident by the results the campaign recorded by the time it was completed.

The Results

Google Ads

Impressions

934.002
Clicks

1.067

Meta Ads
Reach

260.838
Impressions

2.413.089
Post Engagements

121.640

LinkedIn

Impressions

250.742
Clicks

1.077