The Client
Atokes is a pioneering platform in Cyprus that enables consumers to shop with ease, offering flexible payment solutions and a seamless digital shopping experience. With a commitment to providing financial convenience and empowering smarter spending, Atokes sought to enhance its online visibility and drive more transactions through strategic digital advertising.
The Execution
To support the platform’s objectives, we implemented a tailored Google Ads strategy, focusing on two key components:
- Google Search Ads: Ensuring high visibility for relevant search queries by optimising keyword selection and bidding strategies.
- Display Retargeting Campaign: Re-engaging potential customers who had previously interacted with Atokes, reinforcing brand recall and driving conversions.
The Results
Our strategic approach delivered outstanding results during January 2025, demonstrating the effectiveness of precision-targeted advertising. Atokes achieved significant visibility, outperforming competitors in search impression share while maintaining a strong return on investment. The combination of search and display retargeting played a crucial role in driving high-intent traffic and conversions. Additionally, we maintained low Cost Per Click (CPC) and Cost Per Mille (CPM), ensuring cost-effective ad placements.
ROAS
x8
Search Impression Share
73.52%
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